How company use social media?
Posting videos- Adidas use videos of their product influencers wearing their brand. The videos that they post are mostly focusing on the athletics or sports and they use athletes and sports person in their videos or pictures as they got clothes or footwear’s related to sports.
Post timing- Adidas post after every 2-3 days mostly during morning between 9:00Am-10AM
Link for video of the post.
Pictures– Adidas use pictures also but the ratio of posting videos is more than the pictures. In pictures also the influencers wearing brand and they have logo of their company at the top of every picture.
Why company uses social media?
Our company uses social media to attract customers and get their feedback for improvement if any required and even with the help of social media we can create brand awareness among the customers.
Social Media Accounts that our company use– Facebook, Instagram, YouTube, Twitter
Followers Instagram 23.8M where our company posts pictures and videos to attract customers and to tell them about new product.
Followers Facebook- Adidas got36M followers where they post and let customers to know about their product and company.
These both social media platforms are right for my company because they got more followers and even these are used worldwide. So you can easily reach to customers through these social media sites.
Influencer for Adidas
Kayne west who signed for Adidas and Adidas paid 10 Million US dollars for one season or one year. (Samantha McDonald, 2018)
https://footwearnews.com/2018/influencers/news/kanye-west-twitter-rant-highest-paid-footwear-1202554382/ (link for payment of influencers)
Living environment affect social media
Advantage- Social media can help us to be in touch with activities going around and we can gain knowledge from social site if we use it on that basis.
Disadvantage- Social media is so distracting and even we don’t give time for our family, friends and we are just in our social media accounts whether we are eating or sitting in family.
https://www.google.com/search?q=Disadvantage+of+social+media&source=lnms&tbm=isch&sa=X&ved=0ahUKEwj8i5Lnuf3iAhUTBs0KHc-mBXYQ_AUIECgB&biw=1920&bih=920#imgrc=8mUgsr8Tix7n2M: (Link for picture)
Social Media affect on business environment
Advantages- With the help of social media company can attract more customers by posting and telling the attractive features about their product or company.
Disadvantage– Negative feedback on the company’s product or the company itself can have bad effect on other customers and even can destroy the image of the company.
Bibliography
Samantha McDonald, S. B.-Y. (2018, 04 25). INFLUENCERS. Retrieved from footwearnews: https://footwearnews.com/2018/influencers/news/kanye-west-twitter-rant-highest-paid-footwear-1202554382/
adidas 